Increasingly closer to the collectives, which are key stakeholders and influencers of the fashion and lifestyle industry, Who’s Next and Premiere Classe open their doors to the emerging and major players on the creative scene by offering them the chance to express themselves according to this season’s #GIRLSQUAD theme.
They enrich the trade show experience especially whilst offering visitors the opportunity to buy products on site at the 🙂 Pop-up markets dispersed throughout the halls!

animations-hall2Hall 2.2 / FAME


Lorenza Lenzi and Gianpaolo Polverino welcome you to their Franco-Italian restaurant which specialises in traditional French and Italian dishes at the entrance of Hall 2.2. The duo offer a selection of simple, delicious and seasonal meals to either takeaway or eat at their area.


The organiser for temporary events for designers in Paris has chosen Who’s Next to present a selection of lifestyle and craft products available to purchase on site in hall 2.3 of the FAME area. Enjoy a moment of relaxation thanks to its food & drink partners and creative workshops! The Scandinavian food area Leivonen is located right next door and Les défricheurs de terroir will provide wine tasting every day, between 5pm and 7pm and on Monday 23rd from 5pm to 6pm.


The Bonheur collective brings together brands created by women who present neo-green products available to purchase. Discover their selection of fashion, design products and jewelry crafts in the Fame area of Who’s Next in hall 2.2.


Come and discover the collections of young brands as well as a selection of specialised fashion magazines chosen by PaperLab and they are also available to purchase. More than just a boutique, Paperlab x Co(llab) is a friendly and lively area at the heart of the Fame area in hall 2.2.  For the Who’s Next trade show, the space is transforming itself into a laboratory where over the four days you can find a mixture of music, culture, fashion, beauty and a stall by Maison Bon Parfumeur.  A bartender is there Saturday and Sunday from 4pm to prepare cocktails ELY. The entire music programme for the Who’s Next trade show is brought to you by the collective ‘Les Femmes s’en Mêlent’. Behind the eponymous festival, the collective ‘Les Femmes s’en Mêlent’ is organising for the occasion of its 20th anniversary, exclusive live sessions for the duration of the trade shows.


The “Pièces“ exhibition developed exclusively by Julia Van Hagen and her exceptional women, are uniting in the Fame area of Who’s Next, situated in hall 2.2. Discover the five craftswomen who work with ceramics, textile accessories and home accessories. Each of their creations is exhibited in an original and creative scenography thanks to the running printed designed theme, created for this occasion by the Lebanese artist Hala Salem.

animations-hall3Hall 3 / #PremiereClasse


Launched in 2016 by the two sisters Émilie and Virginie, the boutique gallery dedicated to young designers will be present at the Premiere Classe trade show in hall 3. The boutique presents a selection of little décor products, stationery, food and music, available for retail purchase. Come and visit this area designed by Heju and Atelier de Curiosité and why not try some tea tasting thanks to Ohmytea! BOL Porridge bar will be near the stand E04.


Emmanuelle Mary, the founder of the Festival du Dress Code is coming to present a special issue: #girlsquad. Amongst these creators of ready-to-wear clothing and accessories are Emmanuelle K (lingerie), the RA + RE team (ready to wear), Shirley Dom (jewellery), Marli (bags), Minirine (activewear), Be Parisian (ready to wear) and Sok Sabai (accessories), and also plenty of beauty and lifestyle animations.


Through the Market Show, Christel DKV presents her edgy vision of a modern wardrobe with a touch of ‘girl power’ for this #girlsquad edition. Its fashion offer presents a confident collection with flowery print dresses for the girly girls, cocktail dresses, clutches and statement jewellery for an asserted sexiness.
The team also offers a seventies lifestyle collection with small furniture and pretty whicker baskets.
Yes, it’s a SHOP where you can also buy on the stand a  selection of new and vintage half-season ready-to-wear items. Enjoy!


Indira de Paris presents its ‘turbans for dummies’. Katia, the designer, has created head scarves and turbans for every style with an easy and quick technique for styling them. All that in less than a minute for a guaranteed effect!


Come and visit the super grannies who will be knitting bonnets, hats, bow ties, bracelets and headbands at the trade show! stand E104


Freely access this meeting and information space in order to facilitate your visit at the trade shows (free wifi, water and coffee).

animations-hall4Hall 4 / PRIVATE – STUDIO


Discover the brand Marbella Paris in the heart of the Evening Wear area in Hall 4. It’s the perfect opportunity to get a temporary tattoo or skin jewelry entirely made in France.In the heart of the space Evening Wear in Hall 4.


Discover #theessentials forum exhibition presenting timeless and essential pieces for the ideal wardrobe: a trench coat, a little black dress, a white shirt… Find the participating brands on their stand in the PRIVATE area in hall 4.


The first online shop for seasonal flower bouquets in France, Flowerness creates elegant arrangements that you can purchase at the trade show, in front of stand A10, offering you a whiff of floral air! Launched in Paris last year by Audrey Castel Oster and Constance de Bosredon, Flowerness is also available in Lille and Lyon.


Discover the lifestyle exhibition forum corresponding to the ready-to-wear brands of the STUDIO and PRIVATE areas and go to their stand in hall 4 in order to purchase their products in wholesale: household linen, rugs, candles, lamps, lanterns, design objects… #lifestyle


Is it difficult to dress yourself well when you’re young and a larger size but you love fashion?
Who’s Next has decided to give the floor of the STUDIO area to plus size brands with trendy and modern collections for a growing young clientele. Around our selection of exhibiting brands, the curvy female blogger Gaëlle Prudencio advises you on the latest trends and launches her “French curves challenge“ with bloggers from her community: Kaman, Big or Not To Big, Anaïs Pénélope, Brussels Fashion, Plus Maëvane, Ninaah, Curves, Cupcakes et Stilettos, Ciao Bella, Hair Related, Lipstick Dynamite, La Fabrique Eclectique, A Bit Of Jess, La Beauté sur la Peau, Curvy Mood, Being Missflo, O Temps Pour Soi, Sunny Angelita, Matoushi, And God Created Elvis. They are dressed by Persona by Marina Rinaldi, leader on the Plus Size market and Laura Bégot, a young French designer.

animations-hall7Hall 7.1 / TRENDY


“A participatory exhibition on the new creative generation“.
This season Who’s Next & Premiere Classe are honouring the Generation Z and inviting influential and digital native girl groups.
These new businesswomen, committed girls and female creative teams are the participating guests in the photo workshops led by the English artist Joe Cruz.
The original works created over the 4 days will be presented to the public from April 2017 through a never-before-seen touring exhibition.


An activity area a bit like a selfie stand open to all the visitors, in front of stand C50. With fancy dress and masks, have fun taking photos inspired by Snapchat filters with Modern Confetti as well as a hair, makeup and photo studio area by the collective of committed girls “Les Nanas d’Paname“. Hairchalk is made by Juanitie & DyeSarah Da Silva, make-up artist, is there on Friday and Monday. Aurélie Martin, make-up artist and co-founder of Nanas d’Paname, is there on Saturday and Sunday. Chloé Bonnard, the co-founder, is there everyday to take a picture of you! Tote bags illustrated by 4 artists in limited editions can be found on the trade show.


The collective Atelier Meraki presents collections created by committed designers available for retail purchase as well as different workshops (non-stop weaving mill Friday, Saturday and Sunday from 10am to 6pm) open to everyone and a permanent silkscreen printing workshop by Rosi Mistou during the 4 days of the trade shows.


Following the call for applications launched via social media by Who’s Next and Citadium, 10 young selected designers are presenting their urban fashion collections to the professional trade show buyers. These collections will then be distributed to a pop-up store within the Parisian flagship Citadium Caumartin during Spring 2017, and will then go to the Citadium stores in the French provinces!

The Citadium space is situated in hall 7.1 within the Urban area and is also exhibiting projects linked to the urban culture such as a knitting workshop by Keur Paris… The Mermaid Express do a DJ set Friday from 4pm to 6pm and Saturday & Sunday from 2pm to 4pm.


A retail purchasing area created by Eureka Fripe in order to discover iconic vintage sportswear pieces from the 90s (Fila, Ellesse, Tacchini…). Find this space in hall 7.1 in the Urban area.


Discover the fashion trends for spring/summer 2017 and complete your collection! We have identified the #itproducts not to miss for this summer!


Freely access the business lounge (free wifi, water and coffee), conferences, workshops and obtain advice from 6 specialists from our Retail Expert Club in order to find solutions related to strategic development, as well as points of sales launches, stocks, merchandising, digital communication… Find the dates and times of the conferences and workshops in the ‘Agenda ‘ section.

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