The Polish fashion market redefined
The Polish fashion market is one of the most promising markets in Europe, gaining more and more economical importance as it is rapidly developing. According to predictions, the dynamics of the Polish market for shoes and clothes will stay above 5% up until the end of 2020.
New technologies and product innovation
The Polish fashion market is becoming more and more diversified. Sportswear and thermal underwear are on track to becoming the two new product categories that will gain visibility in the Polish clothing industry. The estimated value of this market is over 2 billion euros. As well as womenswear which dominates the market, workwear is also a very important clothing sector in Poland, most importantly firemen, miner and mechanics uniforms but also office-wear. Polish clothing manufacturers offer a few “smart clothes,” in very appealing and creative designs that have taken international markets by storm.
Poland is a leader in shoe and jewellery production
Shoes are another very important export for Poland. This is due to the volume of production and technological advances that has been implemented in the production and sale process. Polish shoe brands are not only developing in Europe but in other countries too, such as United Arab Emirates, Kuwaït, Saudi Arabia and Qatar.
Poland is also a giant in the jewellery sector, in both silver and amber. Their products are an uncontested symbol of Polish jewellery, which is currently combining new industrial technology with traditional craftsmanship as well as old technology and manual labour by qualified artisans.
To find out more about the Polish fashion sector, join the press conferences on the 8th of September from 11:00 to 11:30am and throughout the trade show in Hall 1, Stand: G121/H120
For more information on the Polish fashion sector and the BRAND programme for industry promotion: BRAND, click here: www.fashion.trade.gov.pl
Discover these Polish brands at Who’s Next: Argentum, Femi Stories, Feria, Moove, Pretty One, Zombie Dash, Enugo, Nago, Kędziorek, Potis & Verso, Julitta, FashionLAB nosugar-clothing, Le petit trou, Malove, Mara gibbucci, Yeah bunny