Born from the Original Smiley Brand, Future Positive® is our bold, long-term commitment to building a sustainable future for all.

The Future Positive campaign creates a turnkey solution to your sustainability journey, offering 360-global campaign by Smiley, infused with brand experiences, live events and charitable giving opportunities. Access to a team and systems dedicated to sustainability as well as design and marketing support along with leveraging major retail partners, sustainable trade show organizers and sustainable auditing and mentoring organisations – Smiley offers a halo campaign around your sustainable practices.



Smiley_FuturePositive_BrandGuidelines_071122_compressed-57Launching in January 23, the Future Positive brands joining the initiative will be showcased at Impact in September.


Additionally, Smiley is leading the BaBy Brand Fashion and Food competition now in its 9th year, supporting the next generation of sustainable brands, with the winner being presented their trophy at the Impact show in January and showcased at Impact in September. Entries are open until 31st December


Together we will impact change and our future will be positive.


The Future Positive campaign is open to Impact and Who’s Next brands to develop sustainable capsules with Smiley. For more information contact [email protected]

Future Positive: Made Different, Made Better