In an exhibition at the entrance of Premiere Classe, Birimian shed light on the African New Avant-Garde Creative, which is supported through a unique accelerator program in partnership with the Institut Français de la Mode.
Fostering Creative Entrepreneurship and reshaping African designer brands’ business model
Designers and brands are the beating heart of African creativity. It is with them and for their benefit that Birimian was created.
Birimian, the first operational investment company dedicated to African luxury and premium heritage brands, is thrilled to unveil the first cohort invited to join IFM-Birimian Accelerator x Africa, the acceleration program launched in partnership with Institut Français de la Mode.
The first group, characterized by geographic diversity reflecting the continent’s main economic hubs, illustrates the richness of the brands’ creative worlds. It includes the following finalists :
IFM-Birimian Accelerator x Africa provides essential tools to develop creative brands: development of a platform, strengthening the creative process, targeting of a relevant audience, coming up with a consistent marketing strategy, financial management, planning and structuring of collections, distribution strategy, communication policy, etc.
Premiere Classe (WSN) partners with Birimian to increase the visibility of African brands and expand their opportunities for international distribution.