Come and discover the Villa Beauté 💅
In a setting where fashion and beauty are closely linked and complement each other perfectly, Who’s Next & Premiere Classe will unveil Villa Beauté at their next event.
Pop, colourful, rhythmic: Villa Beauté is a backdrop that combines beauty discoveries and experiences. New items, firm favourites, brand new and established, French and international brands, this space offers a 360 view of the cosmetics market.
This beauty area offers a schedule of playful workshops focused on makeup, hairdressing and new beauty tips led by brands, influencers and makeup artists. The space also offers new experiences centered around innovative concepts, like the formulation of your ideal nail varnish colour.
Let yourself be tempted by this new beauty concept that will boost your lifestyle.
Available for direct sale at the event.
Discover our brands and favourites:
A;t fox: Tea treatment: This Korean brand highlights the benefits of tea by blending it with their cosmetic care. Launching in the French market in September at Villa Beauté.
MUSTUS: Offers 100% natural, fresh, pressed fruit cocktails transformed into sheet masks.
PAPA RECIPE: Offers a range of skincare products with purifying, hydrating and antioxidant qualities, made from their favourite ingredient, honey.
ECO YOUR SKIN: Come and meet the Korean brand exclusively in Paris
ELLARO: A specialist in made in France skin care for 150 years, offering a complete beauty routine.
NAILMATIC: Since 2012, Nailmatic has been shaking up the nail varnish and beauty markets with creative and fun products dedicated to women and children. The French brand will host a workshop on Villa Beauté to create its own nail with the “Nailmatic Lab”.
DR HAUSCHKA: A pioneering brand in natural and organic cosmetics. They have launched a limited makeup collection, ‘Deep Infinity’, which will be available from the 1st September 2018 and exclusively at the trade show.
VELECTA PARAMOUNT: A brand specialising in hair accessories for more than 80 years. They will present their latest innovation at the trade show: the first hair dryer made in France which is connected to your smartphone.
INSTITUT ESTHEDERM Offering a complete aesthetic accompaniment and a positive approach to aging and the sun, which reveals the beauty of women and contributes to their long-term self-fulfilment
PRESTIGE COSMETICS: Thanks to their innovative technology, Prestige Cosmetics allows you to do your own professional, sophisticated makeup.
OUR INDEPENDENT FAVORITES
JOLOTTE: A beauty-tech brand which has developed an app to closely monitor the contents of your toiletries bag; receive notifications when your products near their expiration date, advice and recommendations.
MAISON BO: This young brand has reinvented the way we put on perfume: they offer scented jewellery, made in France. Unique in its sector, their ‘Olfa’ stone holds and releases your perfume more intensely and for longer, thanks to their ‘slow release’ technology.
IRISE PARIS: The formulas are all full of pigment, selected from the rarest minerals. Colours remain bright and toned for the lightest and darkest skin tones, from blush to eyeshadow to their creamy texture. The brand has invented new, free, uninhibited and personalised beauty. #madeinfrance.
JOLIDERM: Cosmetic patches with several natural active ingredients, which enhance the skin. From aloe vera, to red algae and caviar lime, the brand provides us with solutions to all our beauty problems.
THE STRENGTH OF NATURAL
CLEVER BEAUTY: A young shoot which holds the promise of creating natural nail varnishes without endocrine disruptors. A simple click on the top of the cap is enough for the brush to come out into the bottle: a 100% anti-waste and 100% French brand.
Z&MA: This beautiful brand allows Generation Z to pamper their skin with natural, certified organic, effective and enjoyable skincare and makeup. More than just a brand, it is a committed group whose motto sums up their whole philosophy. NO PETROL, JUST BEAUTY!
ODEN: A new brand of natural oils created with French farmers whose choice of active plant extracts (borage, cherry, almond) nourish the skin perfectly. As a bonus; a bottle with a minimalist-chic design! #madeinfrance
SHAERI: This brand pays homage to Mediterranean beauty, with a range of natural shampoos made in France for curly, voluminous, wavy and thick hair…! #hairpower
LES PETITS PRÖDIGES: Magic, multi-use, 100% natural balms: Care for the face, body, hair, makeup removal, lip balm; hands & feet, eczema, burns, little scratches, beard oil etc. A beauty accessory to always have in your bag.