For the September 2017 edition, the Trends Forum is being turned into “The Gallery Store”. In the interest of dynamic development and innovation, the Who’s Next and Premiere Classe trade shows are collaborating with the Trend Union trend-forecasting agency of the Lidewij Edelkoort Studio to create this new space for innovative services.
Located in Hall 4, The Gallery Store aims to give a new vision to the approach to retail. This area will be a stage for various selected ready-to-wear pieces, accessories and lifestyle pieces but also a place to share merchandising and services solutions.
Trend Union is also currently re-evaluating the fashion industry, with human contact and the customer experience at the centre of this project.