Articles

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INSTAGRAM AND SHOPS, THE 10 GOLDEN RULES

This article was written following the conference given by Jonathan Ruimy, an expert in commercial brand strategy for Fashion and Luxury brands, at the Septembe...
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VILLA BEAUTÉ – EDITION #4

Mirror, mirror on the wall who’s the fairest of them all ? The Villa Beauté area is an oasis within Hall 5, adorned with young cosmetics brands upholding Green...
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INSIDE – EDITION #3

Lingerie, stationery, linens, home decor and everyday accessories are intertwined in our Inside area. A sector dedicated to the art of living and design, which ...
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JEAN-LOUIS and young designers

THE JEAN-LOUIS UNIVERSE In the world of comics, creating characters and then a variety of products alongside them, has become a common pop culture phenomenon. ...