Girl gangs, female collectives, new businesswomen and creative female teams… Women are successfully establishing their creative power and seizing control of the cultural, social and business scenes.
As girl gangs inspire us and shake up fashion lines, Who’s Next is inviting girl groups to the heart of their January 2017 edition: with a selection of exclusive brands and pop-up stores, guest influencers, a music programme, a unique scenography…
Here is the Q&A by a fashion #girlsquad exhibiting in the Trendy area, Hall 7.1 stand A62, of #wsn17 this January!
Age, Gender, City?
Virginia: 35 years old, female, Paris
Laurie: 24 years old, female, Paris
How was your #girlsquad created?
V: After 10 years of French in Italy, I made Jamais sans rouge à lèvres my motto. When we arrived in France, we definitely made our identity, always more lipstick, in order to always be more assertive among the French. Always constantly putting it on, in the elevator, before going to bed, in pajamas and in the evening … It was for the occasion of one of our birthdays when we created the logo and the first Jamais sans rouge à lèvres sweatshirt, for us and the guests.
What does a #girlsquad mean to you?
V: A team of sisters for life.
L: Real daredevils taking action in their pumps.
What is the origin of your brand’s name?
V: From the place where everything was born, 54 rue Faubourg du Temple.
What do you like most about your job?
V: The fact that I have more need to imagine things than to think about things.
L: To see the idea come to life. When the sketches become a reality..
What are your thoughts about fashion today? On the French and international scene.
V: It’s important to know how to look for fashion everywhere, not only on the catwalk where the light is projected, but also amongst other places. The brands that emerge today are those that have succeeded in making a classic garment something deconstructed and unexpected, I quote a brand for everything: Vêtement.
L: I find it cheeky and resourceful.
What are your projects for 2017?
V: The opening of our first concept store in Paris, the launch of our range of cosmetics, a men’s Made in Italy line and a baby line.
What are your favorite places in Paris?
V: La Belle Epoque, Le Mansart, Comestibles, le Square Gardette
Which are your favourite Instagram accounts to follow?
V: @nastia.dj, @petrafcollins, @littledrill, @edadurust, @petitesluxures, @michelgaubert
L: @jaiperdumaveste, @robineisenberg, @jaimetoutcheztoi, @funisforlosers