For many years we have brought together big names in fashion with young talent.
Having a good collection is fundamental but knowing how to present, sell and commercialise it is just as important.
Citadium x Who’s Next are joining forces to support the young designers of tomorrow!
After a contest in December 2016, 11 winners owning a RTW or an accessory brand that has existed for less than 3 years, presented their collections at the professional trade show, Who’s Next in January 2017 at the pop-up store Citadium x Who’s Next at the Porte de Versailles.
Citadium will take over the Who’s Next trade show by setting up a pop-up store which will use the same codes that have created the success of the Parisian flagship: unisex and urban selection, food area, talks and performances. All the products will be exclusively available to purchase.
Winners had the opportunity to present the brand’s background and exhibit their collection to a professional public made up of 50,000 visitors, buyers, influencers, including 1000 French and international media.
After the trade show, this co-branded Who’s Next x Citadium pop-up store will move to the Parisian flagship Caumartin from March, 28th to April, 12th and then to Bordeaux and Marseille from May 15th to June 4th.