Brazil has chosen Paris for its promotion.
This Brazilian presence has been organised in partnership with ABEST (The Brazilian Association of Fashion Designers) and ABIT (The Brazilian Textile and Apparel Industry Association) which are the two leading organisations for the promotion of the Brazilian fashion industry.
6 young designers came last September to establish the beginning of their reputation but also to familiarise themselves with the limitations of international production and business. 6 talents, specialised in their expert area: traditional knowledge and 100% handmade in Brazil.
The kings of fabrics
Brazil is one of the leading countries for the manufacturing of natural fibres such as silk and cotton. It therefore goes without saying that Brazilian fashion designers are the masters in the work of these materials!
In the case of designer André Namistala and his brand HANDRED, who, after having started a masculine collection three years ago, he turned towards a mixture of the two genders. He created a stripped down collection of natural materials (cotton, silk…) which he makes entirely in his Rio workshop in Brazil. His pieces are deprived of excess: no shoulder pads, no lining. For his latest collection titled “Monaco”, he has developed linen and stripes for jackets, lightweight blazers, shorts and XXL tunics. A style which he calls “tropical tailoring”.
Ideal for holidays in the Southern Hemisphere. The silk specialist of Brazil is VALE DA SEDA. This business produces one of the most qualitative silks in the world. The brand’s star product is the famous printed headscarf. It is created by digital printing directly onto a twill of 100% silk. Furthermore the headscarves express sensations, emotions and memories. VALE DA SEDA uses specific inks for the silks and techniques which guarantee the production of magnificent and unique pieces.
They create more than just swimwear
The essential element of local fashion, swimwear is becoming one of the leading products of the Brazilian industry. No fewer than 98 manufacturers, selling 248 million each year. Lenny Niemeyer and Cecilia Prado are dedicated to the same passion: the bikini.
Ever since its creation in 1984, the bikini brand CECILIA PRADO has not ceased to enrich the swimwear world with the use of traditional craftsmanship. Throughout the course of its collections, the Brazilian label uses a variety of natural and synthetic materials in a range of real and harmonious colours, playing on the effects of brightness and texture. Thus, the creations of Cecilia Prado give prominence to handmade works of crochet and knitting, incredibly enjoyable to wear due to their comfort and endless charm!
LENNY NIEMEYER started her career as a designer in 1979, creating swimsuits and bikinis for renowned Brazilian brands. In 1991 she decided to launch her own label, opening her first store in Ipanema. Today Lenny has 19 stores in Brazil and is commercialised in more than 200 multi-brand selling points. Lenny Niemeyer launched the concept “beach couture“ and in doing so became the uncontested ambassador. From the early 90’s, Lenny has created swimsuits and bikinis of sophisticated cuts, with applications and accessories of natural stones and even sometimes ceramic. Following the coordinated collections “beach outing,” she forever transformed Brazilian beachwear fashion.
Come back to sensuality
These brands are the epitome of femininity and glamour.
MARIA PAVAN is a ready-to-wear brand, situated in the south of Brazil in Porto Alegre, distinguishable thanks to its handmade collections with beautiful materials and rich in the details of its stitch work. Its relationship with fashion is “genetic”; passed on from mothers to daughters. Maria Pavan grew up surrounded by sewing machines, fabrics and sewing patterns.
Talent and entrepreneurship, finesse and elegance, are the words that best characterise the label LILA DEUX. Camila, a designer who studied at Central St Martins in London and Nicoly, an entrepreneur, are the two friends who founded this brand of casual fashion in 2012, and now sell in the best multi-brand stores in Brazil. They provide important care to refined manufacturing and to the impeccable cuts of their clothes. They innovate the trends with, for example, the collaboration of neoprene knitwear whilst paying attention to the flawless details of their products.
6 labels to urgently discover, a symbol of the Brazilian creativity!