Which are the beachwear and holiday brands to follow for Spring/Summer 2017?
Here is a selection of the best labels at the Premiere Classe and Who’s Next trade shows.

Premiere Classe

The ‘Villa d’Eté’ invites you on a trip along the Mediterranean coast and offers you a mix of colorful accessories that will enhance your summer 2017!

Bonbon (meaning “sweets” in French) is a luxury Greek brand that features exclusive hand decorated sandals and fashion accessories. All made from fine Italian leather with unique combinations of colours and decorations, which are tailor made for each customer. Their continuous presence in fashion shows all around the world provides the opportunity to enrich their inspiration, which transforms into invigorated creations and through their extended network of associates, are distributed worldwide.

OKAY MIMEYCOMimeyco was born in 2014 by Marta and Esther, two Spanish sisters and fashion artisan entrepreneurs. They work with local palmito weavers and suppliers to support traditional Spanish crafts and create handmade artisanal straw bags and handbags incorporated into contemporary style.

OKAY MARADJIInvitation to travel, Maradji offers a line of accessories for women with bohemian chic accents. Created in September 2014, its designer Delphine Lopez draws each season a line of bags, wallets, scarves and hats that blend subtly chic and ethnic. An  embroidery of a bag reminding a bazaar, an Andalusian flavor in the folds of a scarf, Maradji erected its temple at the confluence of East and West, so that each accessory tells its own voyage.

OKAY 2 CONCERTOCreated and assembled by Natacha Tschaikowsky, the designer herself, in her Parisian studio, Concerto n°1 jewels offer is slightly offbeat. The first collection emphasizes a large array of natural rough gemstones. Special attention is given to gemstones, it is indicated for each of them their meanings and healing virtues.

Nomadic State of Mind is a grassroots-style handmade sandal company for over 15 years. Nothing goes to waste, as they have used the scraps to make one of a kind rope art including bags, rugs, and water bottle carriers. They recently began using hemp, old sails from sail boats, old tapestries, and other kinds of up cycled materials to broaden our horizons in the sandal market, and to have fun bringing life back to stuff that had lost its purpose. Their philosophy: If it is done right in the beginning, it will last a long time.

KYMEThe brand Kyme, that comes from the Greek word ‘wave’ was born in March 2013, in Altamura (Puglia, Italy), quickly becoming a brand specialized in the design and in the production of high quality sunglasses, with the mission to restyle the evergreen sunglasses models in a more modern and fashionable way. The brand increases day by day its own identity, developed thanks to the high Italian craftsmanship and to the continuous research of new models and designs. The collection is totally Made in Italy.


Chan Luu is a Los Angeles based contemporary lifestyle brand offering handcrafted jewellery, and scarves. Chan Luu combines cultural elements found worldwide with a modern Californian influence. Its products are made with high quality materials and are handcrafted to achieve a natural look and feel.

Summer Me

Summer Me! beach towels were launched in Greece in 2015 by Ermina Tsouma. Her desire is to create beach essentials that will pamper the body and soul. Summer Me! designs embody the true spirit and style of summer and the endless blues of the Greek sea.

Pink Powder is a Greek jewellery & accessories lifestyle brand launched in 2004. It is full of colour and its refined craftsmanship collections have a growing presence in both national and international fashion publications as well as a growing celebrity fan base. The brand has a widespread distribution in department stores, hotels and resorts and boutiques in 40 countries.


Who’s Next

Just like an exclusive world, the resort area offers a selection of 30 high-end beachwear and swimwear brands for summer 2017!


SoloBlu is a new beachwear lifestyle brand of swimsuits and accessories that finds its inspiration from a long journey through Italy’s seaside and coasts. All made in Italy.

Nadia Dafri

Necklaces, bags, decorations, a clothing line for summer 2017; Nadia Dafri  is unpredictable and enjoys creating pieces as she goes along, according to her inspiration. Spontaneous, inspired and distributed around the world, all her creations are the result of a unique encounter and a common passion, in which a large global community identifies. Composed solely of exclusive pieces, the collections of Nadia Dafri are steeped in history, rich in colour and resolutely urban.

Charo Ruiz

With over thirty years professional experience and more than sixty collections launched with natural fabrics, cotton voile, brocades, lace and guipure, Charo Ruiz Ibiza is now a well-established brand with nearly 200 international points of sale and multi-brand stores in Russia, Japan, Australia, Brazil and Mexico. 

Bondi Born

Vibrant, fresh, chic and colourful, Bondi Born swimwear embodies the essence of the world’s most iconic beach. From the brand’s hometown of Sydney, the range is designed using luxury neoprene to create the world’s most visually stunning, premium swimwear.

Valentina Gari

Born in Barcelona with a Spanish father and Italian mother, Valentina Gari has always been passionate about fashion. She launched her own collection which expresses its simplicity and serenity from mixing lines, fresh fabrics with movement and soft and unique colours.

Find all the swimwear and resort brands on Pinterest!