Athleisure is the new trend in the urban fashion scene combining sport and style. At the September 2017 edition, Who’s Next is showcasing this trend and exhibiting several athleisure and sport fashion collectives.
RUN CHIC – Next to the outdoor sports/music area
Run Chic combines running with a feminine sports spirit. More than a running & lifestyle website, it’s also a community of passionate runners from a diverse range of backgrounds.
Over the four days of the trade show, RunChic will be showcasing a selection of ready-to-wear brands such as Ellasweet or Ana Heart, and it will be holding sports classes: Core Training (engaging and strengthening your core), Hiit (High Intensity Interval Training), Meditation and Yoga with Aria, followed by a sample tasting of the detox juices by Justes.
FESTIVAL ATHLEISURE – Hall 4 Stand C125/ B120
After supporting french fashion entrepreneurs in Le Festival du Dress Code at the last Who’s Next, and armed with her knowledge of the world of sport and well-being, Emmanuelle Mary from the agency Reprazent has now come up with a new concept: Festival Athleisure
The concept is a mixture of fashion, sport and lifestyle, in order to present the Athleisure trend. There you will find a range of carefully selected lifestyle brands and accessories (Kitiwaké, Révèle) within the wellness area hosted by Bliss you; the healthy tasting corner (Dr. Antonio Martins, Mé-Mé); and sports activities (Toy Board, Bellicon), all accompanied by musical beats.
ATELIER MERAKI – Hall 4 C 139/ B 140 – Opposite to the VIP
Atelier Meraki*, the entrepreneurial and artistic residence, is collaborating with Who’s Next for the third time. In the September edition, they will present innovative creations by young designers, as well as holding a fashion show. The boxer Dylan Charrat and his brand Taido will demonstrate a Cuban boxing lesson in a dance-like style and accompanied by salsa backing music. To be discovered on Saturday in the outdoor area!
OUTDOOR AREA SPORTS PROGRAMME:
|Friday 8th Sept.||Yoga detox||Indoor surfing by Toyboard (20 min)||Warriors Yoga by Aria (1h)||Fashion Show||Shadow Boxing|
|Saturday 9th Sept.||Run and Fit||Mobot demo||Indoor surfing by Toyboard (20 min)||Mini trampolining by Bellicon||Voga by House of Voga (20 min)|
|Run and Plank||Kick Boxing (20 min)|
|Sunday 10th Sept.||Hiit 58||Yoga for Runners||Mobot demo||Mini trampolining by Bellicon (30 min)||Voga by House of Voga (20 min)|
|Kick Boxing (30 min)|
|Monday 11th Sept.||Run||Yoga detox|